Customers
Customers is your customer base: who buys from you, how often and what for. It isn’t just a contact list: Evoflor learns from your history and tells you where the opportunities are.
The customer list
- Search by name or phone.
- Automatic segments based on behaviour (loyal, at risk, dormant, new customers…).
- Sort by spend, by last purchase (recency) or by number of orders.
- ★ Top — your best customers highlighted.
A customer’s record
Tap a customer to see their full history: orders, how much they’ve spent, how often they buy, their occasions and their contact details.
The dashboard
The customer dashboard shows the big picture of your customer base: active, at-risk and dormant customers, new vs returning, what share of your sales comes from your best customers and how you retain them over time.
Actions
The Actions section suggests who to contact:
- Win them back — customers who haven’t bought for a while.
- Upcoming occasions — people who bought for a date last year (a birthday, an anniversary) and might do so again.
With one tap you prepare the WhatsApp message.
The more orders with a customer you record (instead of nameless “counter” sales), the more useful all this becomes. Linking the sale to a customer is what switches on the analysis.