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Seasonal flower calendar

What’s available each month, with a photo, how long it lasts in a vase and what it’s used for. Working in season is the cheapest way to raise a bouquet’s margin: the same flower costs half as much in its month.

Looking for the long explanation? Read the article on seasonal flowers.

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What a seasonal flower calendar is for

To decide what you work with before your supplier decides for you. Buying in season is the cheapest way for a flower shop to raise its margin: the same flower costs half as much in its month, lasts longer in the vase and arrives in enough quantity to fill a large order without calling three wholesalers.

It also helps you talk to customers. When someone asks for peonies in October, the useful answer isn’t “we don’t have any”: it’s showing them what looks spectacular that month and suggesting something that will look better and cost less. That shift in the conversation happens with a calendar in front of you.

How to use it

Pick a month and you’ll see the flowers at their best, each with its photo, its peak season, when it’s harder to get and how many days it lasts in a vase. There are 276 flowers, so it also works the other way round: search for a specific flower and check when its month is before you commit to a date with a bride.

Who it’s for

For the flower shop planning the week’s buying, for anyone preparing a wedding months ahead who needs to know what will be available on the day, and for anyone putting together a seasonal price list who wants to lean on what will be cheap and good.

The season, built into your recipes

Knowing what’s in season this month is good; having your prices find out on their own is better. In Evoflor every bouquet is saved as a recipe with the real cost of its flowers, so when one goes out of season and its price rises, the margin on that recipe is recalculated and you see it before you lose money on it.

If you like the detail, the article on the seasonal flowers calendar goes through it month by month with the year’s key dates, and the one on how to keep cut flowers fresh explains how to stretch the vase life you see on each card.

Frequently asked questions

What does it mean for a flower to be “in season”?
It’s the time of year when it grows naturally and reaches the market in quantity. You notice it in three things at once: the price drops, the quality goes up —stronger stems, better-opening blooms, more vase life— and there’s plenty available to fill a big order without surprises. Out of season the same flower exists, but it comes from greenhouses or imports: more expensive, more fragile and with less guarantee that you’ll get it.
Does the calendar work everywhere?
It’s a reference for the European market a Spanish flower shop buys from: Mediterranean growers plus Dutch and South American imports. Dates shift by a few weeks depending on the region and the year —warmer areas run earlier, colder ones later, and a cold spring can push back a whole season—. Use it to plan, and check the exact week with your wholesaler.
What is vase life?
The number of days a flower lasts at the customer’s home under normal conditions, once cut and in water. It’s the figure that prevents the most arguments: sell a four-day flower as if it lasted twelve and the customer comes back annoyed even though you did nothing wrong. Knowing it also helps you decide which flowers you can arrange the day before and which have to be arranged on the day.
Why does working in season raise your margin?
Because it’s the only lever that makes a bouquet cheaper without the customer noticing a drop in quality — quite the opposite, they notice it’s better. The same flower can cost half as much in its month, and that difference goes straight to your margin if you keep the selling price. It’s the opposite of cutting prices to sell more.