Recipes and profitability: know what every bouquet costs you and what you make
Build the recipe for each bouquet or centrepiece with the real cost of your flowers and you’ll instantly see what it costs you and the margin it leaves. Your flower shop’s recipe costing, without spreadsheets: you price with data, not by eye.
The margin of every recipe, while you build it
You add the stems, foliage and sundries, and Evoflor shows you the total cost and the margin it leaves at the price you’ve set. If the margin is thin, you see it straight away and adjust the price or the design before selling at a loss.
- Total bouquet cost calculated for you
- Margin and profit at whatever selling price you choose
- Adjust price or recipe without leaving the screen
It all starts with the price of your flowers
You save every flower and foliage with its purchase price, and that cost feeds all your recipes. It’s the difference between pricing on instinct and pricing knowing what every stem you put in a bouquet really costs you.
- Cost price per flower and per foliage
- That cost is used in every recipe automatically
- Import your flower list from Excel to get started
The same costing works for a bouquet and for a wedding
The recipes you use day to day are the same ones you take into event quotes. So when you quote a wedding with hundreds of stems, the price comes from the real cost and not from a rough guess that could leave you with no margin on the biggest order of the year.
- Reusable recipes in orders and quotes
- Event quotes that never come in below cost
- The cost of the flowers rules, on big jobs too
We had constant headaches before the system, because we used Excel and knew there had to be a better way of doing things. Thanks to the Evoflor team we were able to transform our business: now I have much more time for what I love, the arrangements and floral art.
How to price a bouquet without losing money
- 1Load your flowersYou save every flower and foliage with its purchase price. You can import them from Excel so you don’t start from scratch.
- 2Build the recipeYou add the stems and sundries for the bouquet or centrepiece, and Evoflor adds up the real cost of each ingredient.
- 3Check the cost per stemYou see what the bouquet costs you before deciding the price: no guessing and no rounding on instinct.
- 4Add your marginYou set the selling price and see the profit straight away. If it doesn’t add up, you adjust the price or the design.
- 5Use it in orders and quotesThe same recipe works at the counter and for weddings, so the price always comes from the real cost.
Questions about costing and profitability
What flower shops ask us most about pricing and making money. Something else? Drop us a line.
It’s working out the real cost of a bouquet —flowers, foliage and sundries— so you can price it sensibly. Many flower shops price by eye and find out too late that some bouquets earn them very little or even lose money. Costing shows you before you sell.
You can import your flower list from Excel to get going quickly and then fine-tune the cost prices. There’s no need to load everything by hand on day one.
Yes. Recipes are reused in event quotes, so when you quote a big wedding the price comes from the real cost of the flowers and not from an estimate.
You update its cost price and the recipes that use it reflect the change, so you instantly see how it affects your margin and decide whether it’s time to raise your selling price.
Recipes and profitability are included in Evoflor, from €59 a month. You can try it free for 15 days, with no card and no lock-in.
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Flower waste: how much money you lose without knowing it and how to control it
The flowers that wilt in the bucket are a flower shop’s quietest money leak: between 10 and 30% of what you buy. Why it happens and five habits to keep it under control.
Stop pricing by eye: try Evoflor with your recipes
15 days free with every feature. We help you load your flowers and their costs so you can see the margin on your bouquets from day one.
Start your free trial →