The florist CRM that turns your customer list into more sales
Every sale leaves a trace in Evoflor without you noting down anything extra. So you know who your best customer is, who you’re about to lose and which occasions come round every year. Your customer list stops being a list and starts bringing in sales.
Everything you know about a customer, in one record
Each customer brings together their full history: what they’ve bought from you, when, how much and for which occasion. When they walk in or call, you have their context in front of you and serve them as if you remembered everything, even with a thousand customers.
- Purchase history with dates, amounts and occasions
- Contact details and notes for every customer
- Fills itself in with every sale you link to them
Your best customer and who to win back, with no maths
Evoflor analyses your sales and ranks your customers by what they’re worth (the RFM method big retailers use, without you needing to understand any formulas). You see who keeps your till going, who buys often and who hasn’t been in for a while and is worth winning back.
- Customer ranking by value, recency and frequency
- Alerts for customers who are cooling off
- Occasions that repeat every year so you can get ahead
Bring your existing customer list and start with everything
If your customers currently live in an Excel file, an address book or your old software, we help you import them with their history. You don’t start from zero: from day one your CRM has a memory.
- Customer and purchase import from Excel
- Preview before confirming, no surprises
- We guide you through the migration
At last I know what each bouquet earns me and who my best customer is. I went from battling with spreadsheets to having clear numbers at a glance.
How your customer list turns into sales
- 1You sell as usualEvery sale you link to a customer feeds their record. You don’t note anything extra: the CRM fills itself while you work.
- 2Evoflor does the mathsIt ranks your customers by value (RFM) and spots patterns: who comes back, who spends most and who is cooling off.
- 3It tells you whoIt points out your best customer, who’s worth winning back and which of last year’s occasions are coming up soon.
- 4You act in timeA WhatsApp or a call with the message already prepared, at the moment it makes sense.
- 5You measure the resultThe dashboard and cohorts tell you whether your customer base is growing, holding steady or slipping away month by month.
Questions about the CRM
What flower shops ask us most about their customer list. Something else? Drop us a line.
Yes. From the moment you start, the CRM fills itself with every sale you link to a customer. And if you already have a list in Excel or your current software, we help you import it with its history.
Quick counter sales with nobody linked are recorded in your till but don’t add to any record. As soon as you add the customer’s name, that purchase starts counting in their history and in the analysis.
It’s a simple way of ranking your customers by what they’re worth: how long since they last bought, how often they buy and how much they spend. Evoflor works it out for you and shows it clearly, with no statistics knowledge needed.
Yes. Upload your Excel file, check the preview and confirm. It’s idempotent: you can run it again without creating duplicates.
The customer list is included in every Evoflor plan, from €59 a month. You can try it free for 15 days, with no card and no lock-in.
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Turn your customer list into your best salesperson
15 days free with every feature. We help you bring over your customers and their history so the CRM has a memory from day one.
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