15 days free. Start today and get 20% off for 3 monthsLimited-time offer

Talk to a person

We can help you:

  • Choose the plan that fits your flower shop
  • Set up your account and bring your data
  • Answer questions about features and pricing
+34 614 23 53 38

Mon–Fri · 9:00–18:00 (Spain time)

15 days free. Start today and get 20% off for 3 monthsLimited-time offer

Talk to a person

We can help you:

  • Choose the plan that fits your flower shop
  • Set up your account and bring your data
  • Answer questions about features and pricing
+34 614 23 53 38

Mon–Fri · 9:00–18:00 (Spain time)

Email marketing for flower shops

Emails that sell on their own, to all your customers

Automated flows, campaigns for the big dates and results in sales, inside the same software you run your orders in. With customers from your website, your counter and the phone, and without paying for another tool on top.

Create your free account →See the flows
Flows and campaignsWith your brandIncluded in the Premium plan
Automated flowsWelcome, cart, review and “we miss you”. They send themselves.
Campaigns for key datesValentine’s Day, Mother’s Day, All Saints’ Day… to the right people at the right time.
With your brandYour name, your logo and your colours. Or your own design.
Results in eurosOpens, clicks and the orders that come in after every email.
Flows

The emails that always work, at just the right moment

A flow is a series of emails that goes out on its own when something happens: someone signs up, leaves a cart or receives their bouquet. Evoflor comes with the ones that work best for a flower shop; you check them, switch them on and they work by themselves.

  • WelcomeFor anyone who signs up on your website or in the shop: introduce yourself and give them a reason for their first order.
  • Abandoned cart and product viewedIf you sell with WooCommerce, our plugin lets you know when someone leaves an order half-finished, with a photo of the bouquet and a button to complete it.
  • After the purchaseAsk for a Google review after delivery, invite them to save their important dates and remind them to come back.
  • We miss youFor anyone who hasn’t bought in months, with a little something to bring them back.
Campaigns

Campaigns for the dates that sell the most

Valentine’s Day, Mother’s Day or All Saints’ Day need preparing in advance. Evoflor suggests the send date and splits the campaign so it reaches the people most likely to buy first.

  • First to those who bought for that dateThe first batch goes to those who bought from you for the same date last year; everyone else, a couple of days later.
  • A second send to those who didn’t openWith a different subject line, so you don’t lose those who missed the first one.
  • Segments that fit youBy occasion, by how much they spend, by how long since they last bought or by whether they’re in the loyalty programme.
Your brand

Every email is signed by your flower shop

Emails carry your flower shop’s name, your logo and your colours. Write the text with the customer’s details (their name, their bouquet, their dates) or upload your own design if you already have one.

  • Ready-made templatesCopy written for a flower shop, which you can change to suit you.
  • Your designsIf you have your own HTML design, save it in “My designs” and use it in flows and campaigns.
  • No pesteringOnly between 9:00 and 21:00, capped at one email a day if you like, and one-click unsubscribe on every email. Sympathy orders are never included in promotions.
Results

You know how much every email sells

Evoflor counts the opens and clicks on every email and attributes to it the orders that come in over the next five days. Since your orders are already in Evoflor, it counts shop and phone orders too, not just website ones.

  • By flow and by campaignSent, opened, clicks, orders and euros for each one.
  • Unsubscribes and bounces kept up to dateAnyone who unsubscribes or has an email address that doesn’t exist stops receiving emails automatically.
  • No list exportsCustomers, orders and emails all live in the same place.
That easy

Up and running in an afternoon

  1. 1Bring your contactsYour customers are already in Evoflor. If you’re coming from Klaviyo or another tool, we help you bring over your contacts and their unsubscribes.
  2. 2Connect your websiteIf you sell with WooCommerce, install the Evoflor plugin and abandoned carts start coming in.
  3. 3Check the flowsThey start as drafts: you read the copy, tweak it and switch them on one by one.
  4. 4Prepare your next campaignEvoflor suggests the send date for every big date.
Email marketing is included in the Premium plan.See pricing →
Questions

What people usually ask us

If you have any other questions, we’ll answer them while we set up your account.

Create your free account

Yes. In Evoflor you have automated flows, campaigns, segments and results. We help you bring over your contacts and their unsubscribes, and if your website runs on WooCommerce, our plugin picks up abandoned carts and viewed products. The usual approach is to switch on Evoflor’s flows one by one and switch off the equivalent in the other tool.

Campaigns and promotional emails reach people who have given you permission: they signed up on your website, in the shop or to your loyalty programme. Every email includes a one-click unsubscribe link.

No. Emails go out with your logo and your colours, and the copy comes already written for a flower shop. If you have your own HTML design, you can use that too.

If a customer opens or clicks an email and places an order in the next five days, that order counts towards that email. You see it by flow and by campaign.

They complement each other. The programme sends the reminders for each customer’s dates and their gifts; email marketing handles the welcome, carts, reviews and campaigns. Evoflor avoids sending two gifts at once.

The Premium plan. You can see the price of each plan on the pricing page.

Let your emails sell for you

Create your account and we’ll leave the flows ready with your brand.

Create your free account →